18
2010
iPad Thoughts
So it’s been exactly two weeks since I’ve been using my iPad. I am confident when I say that this device is a GAME CHANGER. It will change the way we use computers forever. Although it’s not the first tablet PC, it’s the first relevant one. Apple got it right – building on the shoulders of the mighty iPhone and iPod Touch, the iPad is really like a giant iPod Touch. But the difference is just that – its size.
Where an iPhone and iPod touch are great for getting quick pieces of information, they fall short for true media consumption. You don’t want to watch a movie, read a book, or read the news on a screen that small – but you do because it’s so convenient. With the iPad, you have all the benefits of the iPhone OS, but you want to spend the time on it. You don’t get fatigued by the small screen, the iPad’s size is just right.
Because of the nature of my job, my laptop is bedside every night. I’m on call 24/7 – perpetually linked to the health of web sites that never sleep. Now, in bed, I leave the laptop alone, and reach for the iPad and connect myself to the world. As promised, it really feels like you’re holding the Internet in your hands. And when showing someone next to you the screen, it’s much more engaging, intimate experience. You can hand the screen to someone and point at it – something not natural with a laptop.
The iPad is best described as a “Media Consumption Device”. It’s not meant to replace your laptop or desktop, but it can certainly do a lot of the things you do on them – and do them better. It will never be a substitute for a multi-tasking OS where you have to aggregate and manage simultaneous tasks to be productive. However, because of the low cost and meaningful every day usefulness, the iPad, and devices like it, will soon be ubiquitous, with households having a few of them as part of their every-day lifestyle.
The first moment I realized just how sublime the iPad was, was on the first night, when I watched the Donovan McNabb press conference on the device. I had missed it on TV, quickly found it on-line, kicked back on the couch, and enjoyed it on the iPad – true media consumption on demand – literally at my fingertips.
The iPad is a great eBook reader – and I recently gave away my Kindle. There’s no need for it anymore. The Amazon Kindle for iPad App works flawlessly, allowing you access to Amazon’s entire library of Kindle books. After using the iPad, paper media just feels odd now. I’m looking forward to someday canceling ALL my magazine subscriptions and getting them all digitally. It will happen – it’s just a matter of when.
The Apps work flawlessly, and over the next few months, I’m sure we’ll see some amazing progress as developers take advantage of the larger screen. Among my favorites, The Gilt Groupe App really shows how to do e-commerce simply, elegantly, and efficiently. Also, check out MLB.Com At Bat, Desktop Connect, and Zillow.
Of course there’s always room for improvement. Most notably, a front-facing camera would make the iPad the ultimate device for Skype. As a kid I always was fascinated by the idea of video phones, with Skype for iPad – it’s finally (almost) here. I also think it should have been designed with a wider aspect ratio, more HD like. But that’s a minor complaint – you get used to it.
I realize this is a gush-fest of a consumer device, but I felt compelled to share my experience of how amazing the iPad is. Get one – you’ll understand the value immediately.
Brett Morrison – Official Site
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