Browsing all articles tagged with Tesla | Brett Morrison - Official Site

This is a story about love. It’s about love for driving. It’s about love for adventure. It’s about love for family and each other.  It’s a story about love for the environment and a sustainable future.  This is a story about love for the freedom to move between points A and B and appreciate the journey.

** NOTE: I know that I’m very fortunate to have had this experience and be able to afford these vehicles.  I share it because I think it’s meaningful to understand just how much electric vehicles can impact our everyday life.

Today marks the 5 year anniversary of taking delivery of my first Tesla vehicle. It’s been 5 years and more than 100,000 miles of smiles. My last post about Tesla was the beginning of this journey and ended with a feeling of anticipation and excitement, knowing that I’ll never own a fuel-powered vehicle again. There was no turning back then; now with resolve, more than ever, I know that EVs are our only future for transportation.

So join me down the road of my love story with the Tesla Experience.

I knew that this would be the last time I used a gas pump for my primary vehicle, and wanted to mark the occasion. My son Jack turned 9 on that day, so we had 2 reasons to celebrate!

My wife Sima and I flew into Oakland airport and took a taxi to the Fremont factory to get a tour and pick up my first Tesla, a black Model S 85.

The Tesla staff treated us so well. They really appreciate and value their customers. They did back in 2013, and they continue with a culture of outstanding customer service still today.

Right after taking delivery, I took it to a nearby tinting shop to have the windows tinted.  While we were waiting, we went to lunch at a nearby place in a super busy intersection of Fremont. It was multiple lanes wide in all directions, it was noisy and smelly. As we sat there talking about the delivery experience and being overwhelmed by the sounds and smells of the intersection I said to Sima:

Imagine this… Imagine if every one of these vehicles were electric. It would be so quiet and clean. It will be incredible because it WILL happen. It’s not a matter of “if”; it’s a matter of “when”.

It’s just a matter of time.

I used to wear my Tesla hat so much I wore it out. Here it is still looking reasonably fresh.

My first of many pictures where my Tesla has posed so well for me.

In September 2013, we attended the first and only Los Angeles Tesla Rally, where over 100 Model S owners started at the Tesla Design Studio in Hawthorne, caravaned through a police escorted ride through the city and ended the ride at the Petersen Automotive Museum.

A few months later, I decided to “upgrade” the wheels to chrome, to give my Model S a more distinctive look. In hindsight I probably wouldn’t do it again – but at the time I really liked it!

Sima stepping out of the Model S is ALWAYS worth watching.  You never know what might happen!

Tucked away in the garage charging via the Tesla High Powered Wall Connector. I plug in every night, just like we do with our phones.

I somehow convinced the electric company to provision me a separate EV charging meter!  I’m able to get 80 amps at home, which outputs about 45 mph, so I can go from drained to 90% full in about 5 hours.

We like to charge at destination chargers when we can, and more and more are showing up all around the United States and the rest of the world. Because I’m able to charge easily at home, usually when we’re out and about in Los Angeles I don’t do it, and free it up for others. When I first got the car it was a bit more exciting to do it than it is now!  It’s become just normal to charge at home – the way it should be.

In California, we’re obligated to display a front license plate.  Most Tesla owners don’t like to and pretty much ignore that law. I created a technique to be able to quickly mount / dismount your plate via magnets and posted the procedure on the Tesla Motors Club forums, so when you park somewhere where they enforce the violation, like in a city public parking lot or street, you just open the frunk, pop it on, and you’re good. You can drive with it, too.

We’ve traveled all over the Western U.S., from Los Angeles to as far north as Portland (twice), countless trips to the Bay Area, and quite a few throughout Arizona.  I’ve visited 46 Super Chargers in 5 years (yes, I keep a list). I’ve cut it close a few times – and fortunately have never suffered running out and being stranded.

A Supercharging stop is always an excuse to take some photos of what’s around you – or the obligatory Sima Selfie.

Split screen Nav + NFL = All you need on the giant touch screen.

One birthday, my family made me a cake with some of my interests and passions. Among them Bitcoin, the Philadelphia Flyers, the C# programming language, and top-center, Tesla!

In October 2014 I headed to the big event in Hawthorne where Elon decided to “unveil the D” – and after seeing the autopilot demo, I was sold.

I ordered my second Model S that night. This time in Grey.

I traded in my Black Model S and in December 2014, took delivery of one of the very first P85D configurations!

My first “Insane Mode” launch was INCREDIBLE!

The next week, I upgraded the wheels to the aftermarket TSportline edition.  I love how they match so well with the grey body and they look like factory quality stock – understated.

The Model S is a truly beautiful, timeless design.  People often ask me what my favorite feature is, and I say – besides the zero emissions, linear torque, head snapping acceleration, giant and intuitive touch screen – my favorite feature has to be that there is no on/off (start/stop) button. The absence of a user interface is the best user interface – and Tesla recognized this early and made that brilliant decision to not put something in the vehicle that isn’t inherently necessary.  Less is more.

Now – Sima’s turn to be a Tesla owner.  Enter the Model X!

In September 2015, Tesla had a big event in Fremont to show the final production Model X. We had reserved a “Signature” (first 1000) and we’re super excited to attend.

Sima ended up making it into the LA Times and the San Jose Mercury News on a feature covering the event!

In January 2016, we received a phone call from the Tesla Centinela service center, letting us know that her Model X was ready for delivery – one of the first – and a rare “triple white” configuration.

Shortly after, I had the wheels plasti-dipped to black. I wouldn’t recommend it, though. I think it’s better to powder coat or purchase wheels already the color you like.  Either way – I think black wheels look orders of magnitude better than the stock silver.

ABG = Always Be Goofin’.

We really could talk about Tesla all day – and I often do.  This was during a ride up the Pacific Coast Highway.

I added front and rear dashcams to both cars in 2016, and really recommend them.  I caught a valet driver banging my right rear fender into a post. I noticed the dent the next day, and I confronted the valet company manager.  He denied it – saying that the valet claim ticket had a drawing on it already showing damage. When I showed him the evidence, he profusely apologized and his insurance handled the repairs.

I wrote this dashcam program to help people download the footage from their dashcam without having to eject the card or touch it in any way.

My colleague kept forgetting to plug his car in when he arrived at the office, and he would have to go running out mid-day to plug in.  So I also wrote a program for him that would text him if he was within a certain geo-fence, unplugged, with his remaining battery level below a specified threshold. This saved him lots of time!

Here’s a mobile service technician replacing the 12v battery.  Tesla Service has been absolutely fantastic. They’ve handled everything, however minor, and have always provided a Tesla loaner. I’ve been extremely pleased with the customer experience.  They really back up their product and support it. They are way more than just talk. They back up their words with actions and I could not be happier with the service I’ve received.  They’ve set a tone for excellence early in their history and I expect that they will maintain it as they grow.

Earlier this year, I decided to give my Model S a fresh look, and had it wrapped with 3M satin space grey and a chrome delete, where they wrapped all the chrome in black.  It’s like a new skin for the car and it’s really easy to clean. I like that it makes it more unique, distinctive, and really sleek.

I recently added a Reviver Auto RPlate digital license plate.  It’s hard wired to the battery, and the company says will be able to display the HoV (carpool) designator as a small icon in the future.  You can choose a message from a pre-set list to display at the bottom.  I chose “I Love You” because – why not?  The world needs more love.

Imagine again… an alternate universe.  Imagine if every car were electric now, our roads clean and quiet, and our air clean and fresh.  Then imagine if someone introduced a car into which you must pour a smelly, flammable, toxic fluid, burn it, and pump the noxious fumes and smoke out the rear for everyone to have to breathe.  Who would want such a car?  The answer is obvious.  Electric vehicles are indeed our future for sustainable transportation. You can either get on board now and be part of the change, or wait around and be part of the mass adoption.  Either way is OK. Tesla will be there and be ready when you are.  The Model 3 is the cornerstone of Tesla’s secret master plan and it’s ramping up fast.  Autopilot improves every few months and before you know it, Tesla will be the first to offer a truly autonomous vehicle.

Driving in Los Angeles and many other places can often be a grind and a chore.  I choose to enjoy every moment driving – and make the best of it. With these cars, it’s easy. It makes life that much better.  Road trips and daily trips have all become a joy, an appreciation of the journey with every electric mile, and every fuel station passed by.

If you liked this story, please share it, and when you do decide to purchase a Tesla, please use this referral link and gain credits for both of us.  Thanks! #ZeroEmissions #DriveFree

Tesla LogoI’ve seen the future and it’s all around me in Santa Monica, California.  I’m talking about Tesla, and the Tesla Model S.  This future will soon be all around you – wherever you are in the world.  I had the experience of driving a friend’s Model S last month and was completely blown away.  I immediately got on the phone with my friend’s Tesla contact and placed an order for one.  No hesitation, no regret, just a knowing that this is the beginning of something very, very special.

I was interested in fuel car alternates once before, in 2006, when I felt that it was important to at least try and be a little more environmentally sensitive and bought a Prius.  In less than a year, I had enough and sold it.  I completely cooked the front tires after 6 months and just couldn’t drive it anymore.  Around corners it felt like it was tipping over, and at highway speeds, it felt like being in a noisy piece of cheap tin.  My mind was in the right place on buying that car, but it was far from being the right car.

Fast forward to now.  This time it’s much, much different.  I have a feeling and an instinct that I haven’t felt since Steve Jobs first revealed the iPhone in January 2007.  The Tesla Model S is going to change the way we travel forever.  It is a completely different experience to driving a conventional internal combustion engine (ICE) car.  It has pure, smooth, linear torque and acceleration.  You press the accelerator, power is delivered, and the wheels spin.  It’s that simple.  There’s no pumping fuel from a tank, through a filter, into a complicated engine where sparks are fired, explosions are detonated, pistons ascend and descend, rods turn (and I’m sure I’m missing some more gross inefficiencies) as the power makes its way to the wheels.  This all ends with the expulsion of carbon monoxide forced through the muffler, the exhaust, and then out in the atmosphere to damage mammal lungs, the environment, and lots other nasty effects.

To think we’ve gone this long without Tesla is shameful.  Others have tried and failed. The film, Who Killed the Electric Car? shows just how corrupt, political, and greedy some people are.  People, not corporations or government, thwarted progress and stopped the electric car from happening sooner.  Individuals make up corporations – individuals make up government.  Greed, and lack of vision of individuals were the enemy.  The misguided need to coddle foreign governments, wage wars, kill innocents – all around the economy of oil is going to end.  We as citizens of the United States and the rest of the planet are going to reduce the need for oil dramatically – very, very shortly.  We will still need it for airplanes, rockets, large trucks and other specialty vehicles for some time, but for passenger vehicles, the electric car is now.

It’s here now thanks to one person.  One individual decided that he was going to make this happen.  Elon Musk did something where others failed to, and decided by his own sheer force and his determination that it was not acceptable to NOT have a viable electric car.  His vision is now reality, and the second car from Tesla is one word: PHENOMENAL.  It is an absolute brilliant piece of engineering, design, and utility.  I’m completely convinced that ICE vehicles are done.  It’s not IF, it’s WHEN.  There is NO CHANCE they have a future.  The only future ICE vehicles have is their soon-to-be place in museums as relics of history.  They will be joining other obsolete objects such the dumb mobile phone, typewritersvinyl records & 8-tracks, film, and DVDs – all objects that have been supplanted by better versions with NO DOWNSIDE.

This future is soon going to be everywhere.  This future is growing, and there’s no stopping it.  This future is obvious to anyone that thinks rationally.  The other automakers KNOW IT.  And they’re NOT competing well at all with Tesla.  They’re failing to build a comparable product to the Model S.  So for now, some of them, and the dealerships, have been using their substantial political muscle to try and make it difficult for Tesla to grow as the market allows them to.  They’re trying to block sales of Tesla in certain states. These are dirty, nasty, and desperate tactics.  And they won’t work this time.  The world is too transparent now.  We see through these tactics with great clarity.  They may win a dirty fight or two against Tesla in the short term, but there’s no stopping the unstoppable market forces in a capitalistic society.

BMW, to their credit, has recently tried to build their own electric alternative.  I’ve owned 7 BMWs over the years.  BMW has always been a company that makes beautiful, quality products.  But, I look at their first electric vehicle, the BMW i3, and it’s completely underwhelming.  The range, the power, the styling, the price, are all pretty mediocre to put it nicely.  That said, BMW and the rest of them WILL eventually come out with great cars.  All of them will.  They will all be copying Tesla, they will pay Tesla patent license fees, and they will be able to compete.  The future will have EV versions of  beautiful luxury, affordable compacts, SUVs, trucks, motorcycles – all of them.  It will happen.  But right now, at least for the next 3-5 years, Tesla is going to DOMINATE this market.  Again, it reminds me of the iPhone.  There was nothing like it for a few years after it launched in June 2007.  Today, there are many comparable smart phones.  But Apple sure did get a head start and their stock price and company growth exploded during those first few years of absolute dominance.  The same thing is happening with Tesla.

It is a modern lesson and example to us all that one individual can make such a difference .  When one individual’s vision is clear and backed by relentless determination, something wonderful can happen.

I take delivery of my Black Model S at the Tesla Factory in Fremont, California, USA later this month.  The future of vehicles is here now, and in MY very near future, I see myself smoothly driving out of the Tesla factory – smiling ear to ear.  I can’t wait…

UPDATE: To order your Tesla, be sure and click here for referral credit for both of us!


Brett Morrison – Official Site

The official web site of Brett Morrison, Self-Made Technology Entrepreneur.


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